Attempting to promote products and services to customers who don't know they're being marketed to is known as ________ marketing.
A) viral
B) surprise
C) undercover
D) stealth
E) hidden
Ques. 2Which of the following is an example of an ethical lapse?
A) putting unsigned suggestions in the company suggestion box
B) sharing confidential information with a new employer about your previous (competing) employer's major clients
C) telling your supervisor that another employee is stealing office supplies
D) providing incorrect data in a report, even though you did not know it was incorrect at the time
E) sharing a negative earnings report with your supervisor
Ques. 3To help establish clear guidelines for ethical behavior, many companies provide employees a written
A) ethics audit.
B) ethical dilemma.
C) ethical lapse.
D) code of ethics.
E) ethics contract.
Ques. 4Within the context of social media, the term ________ refers to a sense of openness, of giving all participants access to the information they need to understand the messages they are receiving.
A) transformation
B) transubstantiation
C) transparency
D) transcendence
E) translucency
Ques. 5Explain the concept of gamification and how companies are using this tool to reach a larger audience.
What will be an ideal response?
Ques. 6The accepted principles of conduct that govern behavior within a society are known as
A) laws.
B) social guidelines.
C) ethics.
D) protocols.
E) work rules.
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