A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence ...

A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence that contradicts his point of view. The manager is engaging in
 
  A) discrimination.
  B) misreading.
  C) selective perception.
  D) stereotyping.
  E) information overload.

Ques. 2

The 2.0 approach to business communication differs from the traditional approach because it encourages audiences to
 
  A) become active participants in the communication.
  B) listen compliantly and passively.
  C) absorb the information the sender shares.
  D) remain aloof when communicating in business.
  E) use introspection as the pathway to success.

Ques. 3

Most companies that embrace Business Communication 2.0
 
  A) completely abandon the traditional approach to communication.
  B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees.
  C) adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach.
  D) adopt a downward communication model.
  E) follow a social model to communication.

Ques. 4

In order for audience members to respond appropriately to a business message, they must
 
  A) remember the message.
  B) be able to respond to the message.
  C) be motivated to respond to the message.
  D) do all of the above.
  E) do none of the abovecommunication is a simple process that everyone is naturally good at.

Ques. 5

A corporate executive who's staked her reputation on an aggressive advertising strategy might use ________ and distort or ignore evidence that suggests the strategy isn't succeeding.
 
  A) discrimination
  B) misapprehension
  C) selective perception
  D) stereotypical receptivity
  E) counterintuitive modeling