A regression analysis involving one independent variable and one dependent variable is referred to ...

A regression analysis involving one independent variable and one dependent variable is referred to as a
 a. factor analysis. b. time series analysis.
  c. simple linear regression. d. data mining.

Q. 2

The results of _____________ can be used in an integer programming model of a product design and market share optimization problem.
 a. conjoint analysis
  b. product design
  c. part-worth
  d. variations analysis

Q. 3

_____ is a statistical procedure used to develop an equation showing how two variables are related.
 a. Regression analysis b. Data mining
  c. Time series analysis d. Factor analysis

Q. 4

Coming up with a product design that will have the highest utility for a sufficient number of people to ensure sufficient sales to justify making the product is known as the ___________ in marketing literature.
 a. capital budgeting problem
  b. share of choice problem
  c. fixed-cost problem
  d. traveling-salesman problem

Q. 5

What is the difference between the standardized normal distribution (used for tests with z) and the t distribution?

Q. 6

The part-worth for each of the attribute levels in a conjoint analysis is determined by
 a. regression analysis.
  b. sensitivity analysis.
  c. online surveys.
  d. word-of-mouth.

Q. 7

In a survey of 3539 female university students ages 18-22, 401 say they live in off-campus housing. If you constructed 90 and 95 confidence intervals for the population proportion how would they differ? As the level of confidence ________________, the confidence interval gets ___________________.
 Fill in the blank(s) with correct word

Q. 8

The ___________ is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model.
 a. weightage b. share of choice
  c. part-worth d. share of market