A regression analysis involving one independent variable and one dependent variable is referred to as a
a. factor analysis. b. time series analysis.
c. simple linear regression. d. data mining.
Q. 2The results of _____________ can be used in an integer programming model of a product design and market share optimization problem.
a. conjoint analysis
b. product design
c. part-worth
d. variations analysis
Q. 3_____ is a statistical procedure used to develop an equation showing how two variables are related.
a. Regression analysis b. Data mining
c. Time series analysis d. Factor analysis
Q. 4Coming up with a product design that will have the highest utility for a sufficient number of people to ensure sufficient sales to justify making the product is known as the ___________ in marketing literature.
a. capital budgeting problem
b. share of choice problem
c. fixed-cost problem
d. traveling-salesman problem
Q. 5What is the difference between the standardized normal distribution (used for tests with z) and the t distribution?
Q. 6The part-worth for each of the attribute levels in a conjoint analysis is determined by
a. regression analysis.
b. sensitivity analysis.
c. online surveys.
d. word-of-mouth.
Q. 7In a survey of 3539 female university students ages 18-22, 401 say they live in off-campus housing. If you constructed 90 and 95 confidence intervals for the population proportion how would they differ? As the level of confidence ________________, the confidence interval gets ___________________.
Fill in the blank(s) with correct word
Q. 8The ___________ is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model.
a. weightage b. share of choice
c. part-worth d. share of market