What is a PRM module? How does it differ from an ERM module? What will be an ideal ...

What is a PRM module? How does it differ from an ERM module?
 
  What will be an ideal response?

Q. 2

Virtually all successful expert systems deal with problems of:
 
  A) associative data.
  B) classification.
  C) logic and control.
  D) unstructured decision making.
  E) structured decision making.

Q. 3

From your reading of the chapter-opening case study discussing ABB's use of enterprise social networking, which of the following statements best expresses ABB's experience?
 
  A) ABB's primary motivation for replacing its existing corporate intranet was to enhance its security.
  B) Implementing Yammer improved employee productivity and collaboration.
  C) Efforts to implement Yammer were met with significant resistance from employees.
  D) Yammer provided ABB with a single entry point to all the information and tools ABB employees need for their jobs.

Q. 4

What are four questions that a good CRM system can help answer and how do firms use the answers to those questions?
 
  What will be an ideal response?

Q. 5

You are working in the IT department of a small paper supply company and planning a new database that monitors employee benefits and productivity.
 
  What would be the relationship you need to establish between Employee_ID in the Employee table and Parking_spot_number in the Perks table?A) One-to-many
  B) One-to-one
  C) Many-to-many
  D) Many-to-one
  E) One-to-all

Q. 6

TRUSTe is an example of which of the following?
 
  A) Web beacon
  B) Behavioral targeting program
  C) Opt-out program
  D) Spyware
  E) Online seal program

Q. 7

An inference engine is:
 
  A) a data mining strategy used by intelligent agents.
  B) the programming environment of an expert system.
  C) a method of organizing expert system knowledge into chunks.
  D) a set of rules used to model human knowledge in an expert system.
  E) a strategy used to search through the rule base in an expert system.