A consumer researcher wanted to examine the effects of using different-colored boxes on shoppers' ...

A consumer researcher wanted to examine the effects of using different-colored boxes on shoppers' level of buying her brand of cereal. What is the dependent variable?
 
  a. levels of buying
  b. kind of cereal
  c. different colored boxes
  d. the consumer researcher

Question 2

Which of the following types of variables cannot be continuous?
 
  a. nominal variables
  b. independent variables
  c. dependent variables
  d. quantitative variables

Question 3

Which of the following is NOT true of random number tables?
 
  a. They can be used to draw random samples.
  b. They can be used to assign participants to conditions.
  c. They are only useful for drawing random numbers between 0 and 9.
  d. It is appropriate to start at any place in the table when using it.