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An off-price retailer stocks first-quality, in-season, name-brand apparel, accessories, and footwear for the entire family with savings at 20 percent to 60 percent from regular department and specialty store prices. This constitutes its ________.
A) goods/service category
B) organizational mission
C) target market
D) competitive advantage
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
Authors:
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