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5 years ago
A store positioning map of clothing retailers uses fashion (with high fashion at the top and low fashion at the bottom) and value (with high-value price at the right and low-value price at the left) as its key dimensions. In what quadrant would you expect to find a full-service, fashion-based specialty store?
A) top right
B) top left
C) bottom right
D) bottom left
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
Authors:
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muddersmudders
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