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6 years ago
A cosmetics manufacturer is using a differentiated marketing strategy. While some of its brands are sold through its direct selling organization, other brands are sold through department and specialty stores. The manufacturer uses ________.
A) an independent vertical marketing system
B) a partially integrated system
C) dual marketing
D) a fully integrated vertical marketing system
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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crypto Author
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6 years ago
this is exactly what I needed
avance37
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Yesterday
Smart ... Thanks!
carston
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2 hours ago
Good timing, thanks!
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