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The "30-day rule" requires direct marketers to ________.
A) ship orders within 30 days of receipt or notify customers of delays
B) have 30 days worth of inventory on hand based on normal sales rates
C) notify consumers of any delay by mail, phone, fax, or computer
D) cancel orders if they cannot be shipped within 30 days of receipt
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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