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A computer magazine routinely sells or rents mailing lists of its subscribers to local computer stores. The magazine classifies its customers into categories based on their completing a comprehensive questionnaire. The magazine's practice constitutes a(n) ________.
A) ethical practice
B) invasion of privacy
C) vertical cooperative promotion
D) horizontal cooperative promotion
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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