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Home Q & A Board Other Fields Homework Help Business Management
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6 years ago
To reduce potential cognitive dissonance, a retailer should ________.
A) offer consumers money-back guarantee privileges
B) train salespeople to overstate a product's relative attributes in their sales presentation
C) price each service as a separate component; this allows consumers to pay for only the services they desire
D) pay careful attention to store atmosphere
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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This helped my grade so much Perfect
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You make an excellent tutor!
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