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Home Q & A Board Other Fields Homework Help Business Management
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An appliance retailer is classified by consumers as friendly, reliable, moderately attractive, and as providing a relatively good value for the money. The research technique used by the retailer is ________.
A) observation
B) a semantic differential
C) experimentation
D) an online survey
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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