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A hotel chain found the following profile to exist for its guests: average stay is 2.7 nights, 55 percent had a car with them, 8 percent watched a pay-per-view television program, and 15 percent purchased a snack item from the in-room refrigerator. Which form of marketing research was the retailer utilizing?
A) a retail information system
B) an experiment
C) simulation
D) observation
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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