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tori.warner tori.warner
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5 years ago
PepsiCo and Thomas J. Lipton Co. established a joint venture. PepsiCo supplied an extensive distribution network, and Lipton provided manufacturing expertise and brand recognition in teas. What benefit of strategic alliances were they most likely seeking?
A) ease of market entry
B) shared risk
C) shared knowledge
D) synergy
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DiamondDiamond
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5 years ago
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tori.warner Author
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5 years ago
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