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Chanta35 Chanta35
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Posts: 379
6 years ago
What are the various forms that strategic alliances can take? What are the benefits of strategic alliances?
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6 years ago
 Cooperation between international firms can take many forms, such as cross-licensing of proprietary technology, sharing of production facilities, cofunding of research projects, and marketing of each other's products using existing distribution networks. Such forms of cooperation are known collectively as strategic alliances, business arrangements whereby two or more firms choose to cooperate for their mutual benefit. Benefits of strategic alliances include ease of market entry, shared risk, shared knowledge, and synergy/competitive advantage.
Chanta35 Author
wrote...
6 years ago
Brilliant
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