Which of the following is an example of a strategic alliance?
a. Manufacturing alliances c. Distribution alliances
b. Marketing alliances d. All of the above
Question 2Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of televisions from the Internet. In this scenario, Russell is the _____.
A) policy maker
B) purchaser
C) influencer
D) disposer
E) cord-cutter
Question 3In effective communication, there are four elements, the sender, the syncopator, the receiver, and the refractor.
Indicate whether the statement is true or false
Question 4In TCO for capital equipment, _____ are all costs associated with operating the equipment during its life.
a. usage costs
b. end of life costs
c. opportunity costs
d. acquisition costs
e. training costs
Question 5Channel design strategy is __________ differential advantage.
a. the most important component of
b. usually an insignificant aspect for creating
c. always playing a part in creating
d. often one component of
e. the least important aspect of
Question 6Which of the following is not considered to be a strategic alliance?
a. Distribution alliances c. Marketing alliances
b. Manufacturing alliances d. Intra-firm functional alliances
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