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sarah963 sarah963
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5 years ago
What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?
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#1
5 years ago
 The three pricing policies are standard price policy, two-tiered pricing, and market pricing. An international firm following a geocentric approach to international marketing will adopt a standard price policy. An international firm that follows an ethnocentric marketing approach will use a two-tiered pricing policy.An international firm that follows a polycentric approach to international marketing will use a market pricing policy.
sarah963 Author
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#2
5 years ago
Appreciate the effort you put into answering, thank you!
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#3
5 years ago
You're very welcome
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