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The former chairman of Nestl recently told an interviewer: "We are food and beverages. We are not ...

logiol22

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The former chairman of Nestl recently told an interviewer: "We are food and beverages. We are not ...

The former chairman of Nestl recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
A) customer value
B) competitive advantage
C) focus
D) myopia
E) policy of dealing only with Swiss businesses

Textbook

Governmental and Nonprofit Accounting

Edition: 11^th

Authors: Freeman, Shoulders, McSwain, Scott

Read 134 times

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freshco

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6 years ago

More solutions for this book are available here

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logiol22 Author

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6 years ago

Makes more sense now, TY

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