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Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ...

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Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ...

Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ability to print images from such sources as video camcorders and computers. This Canon example shows how an innovative marketing strategy-with fresh approaches to the product, pricing, distribution, and selling leads to overall competitive advantage in the marketplace. This strategy can be classified under:
A) collaborating.
B) loose bricks.
C) changing the rules.
D) layers of advantage.
E) differentiation.

Textbook

Governmental and Nonprofit Accounting

Edition: 11^th

Authors: Freeman, Shoulders, McSwain, Scott

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