Discuss user considerations that are important when drafting website content.

 Take special care to build trust with your intended audiences, as careful readers can be skeptical of online content. Make sure your content is accurate, current, complete, and authoritative. Wherever you can, use the inverted pyramid style, in which you cover the most important information briefly at first and then gradually reveal successive layers of detail. Help readers absorb information by breaking it into small, self-contained, easily readable chunks that are linked together logically. Present your information in a concise, skimmable format. Effective websites use a variety of means to help readers skim pages quickly, including lists, careful use of color and boldface, informative headings, and helpful summaries that give readers a choice of learning more if they want to. Use direct and concise link names that serve for both site navigation and content skimming. Clearly identify where a link will take readers. As much as possible, adapt your content for a global audience.

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