Why is framing an important aspect of video production and how can the process be improved?

 Framing refers to the decisions you make regarding what the camera sees and doesn't see when you aim it. For example, if you're filming someone demonstrating a product, you'll have to decide where the camera should be aimed for each of your planned shots. If the presenter is talking at one point without using the product, you might frame the shot to emphasize the speaker's face. Then when the presenter interacts with the product, you might frame the shot to emphasize his or her hands. Just remember the obvious but sometimes overlooked point that the viewer sees everything the camera seesbut only what the camera sees. Framing decisions are particularly important if your videos will be watched on small-screen mobile devices, because small screens can limit the amount of detail viewers can see clearly. The question of balance is important as well. Keeping a speaker's face in the center of the screen can look dull and rigid after a while, so experiment with positioning him or her just off-center to create a more dynamically balanced scene. Also, search for interesting angles for the shots you have planned. In addition to filming the subject head on, for example, you might get some footage of him or her from the side or from high or low perspectives.