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Jojo2you Jojo2you
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Posts: 216
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6 years ago
Imagine you are running a growing business with an active presence on social media. How would you better understand what your customers think about your business using these platforms?
Textbook 
Essentials of MIS

Essentials of MIS


Edition: 13th
Author:
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#1
6 years ago
 Text mining and web mining techniques would help a business in this situation. Using text mining tools, businesses can analyze transcripts of calls, texts of email messages, blogs, and social media posts using sentiment analysis, or survey forms, gleaning valuable information about customer opinions on specific topics. web mining involves similar techniques, but using web pages and Google search results as the source of data.
Jojo2you Author
wrote...
#2
6 years ago
Thank you for responding so quickly, you're my hero
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