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Petro279 Petro279
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5 years ago
The transition matrix below shows the probabilities that customer switch between two grocery stores, Don's and Limmer's, each week.




Limmer's is going to launch a new advertising campaign in order to attract new customers. The "before" and "after" transition matrices are shown below:



If there are 1000 customers who shop at these two stores, how many customers, over the long run, will switch to Limmer's as a result of the new campaign?
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Introduction to Management Science

Introduction to Management Science


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wrote...
5 years ago
Before: 0.333 × 2000 = 667, After: 0.43 × 2000 = 860, representing an increase of 193 people.
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