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seeb1999 seeb1999
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Posts: 480
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5 years ago
How would a marketing campaign directed at single women improve the chances of success at a place like a cigar bar?
Textbook 
Microeconomics

Microeconomics


Edition: 7th
Authors:
Read 44 times
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wrote...
#1
5 years ago
By marketing to single women, a cigar bar would be attempting to differentiate itself from competing cigar bars by attracting new customers, in this case single women, who may believe their needs are not being met by the competition. Also, by marketing to single women, the cigar bar may have a better chance of attracting more single men if the men know that the bar attracts single women. If the cigar bar is successful with its marketing effort, it stands a better chance of earning economic profits.
seeb1999 Author
wrote...
#2
5 years ago
Appreciate the effort, thank you!
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