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Several scholars have found that companies who embrace the marketing concept achieve superior ...

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Several scholars have found that companies who embrace the marketing concept achieve superior ...

Question 1.

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.

• marketing

• holistic marketing

• selling

• product

• production

Question 2.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________—understanding and meeting customers' expressed needs.

• proactive marketing orientation

• holistic market orientation

• total market orientation

• impulsive market orientation

• reactive market orientation

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 67 times

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