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Home Q & A Board Other Fields Homework Help Business Marketing
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emlaai emlaai
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5 years ago

Question 1.

The company's estimated share of market demand at alternative levels of company marketing effort in a given time period is known as the ________.

• market minimum

• market forecast

• company demand

• market potential

• product-penetration percentage

Question 2.

There are several methods for assessing market potential. Which of these methods do business marketers prefer?

• Market-buildup method

• Brand-development index method

• Purchase-profitability index

• Market-test index

• Multiple-factor index method
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kailz1218Kailz1218
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5 years ago
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