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One way companies can conduct market research in a creative and affordable way is to engage students ...

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One way companies can conduct market research in a creative and affordable way is to engage students ...

Question 1.

A good illustration of a syndicated-service research firm is Nielsen Media Research.

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Question 2.

One way companies can conduct market research in a creative and affordable way is to engage students to design and carry out projects, such as the Innovation Challenge sponsored by American Express, GE, and Hilton Hotels.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 45 times

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CroweN6459 Author

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Thank you, thank you, thank you!

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