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rizumidancer rizumidancer
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5 years ago

Question 1.

Henry Ford epitomized the market segmentation strategy when he offered the Model-T Ford in only one color.

• true

• false

Question 2.

A market segment consists of a group of consumers who share a similar set of needs and wants.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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5 years ago
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rizumidancer Author
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#2
5 years ago
Appreciate the effort, thank you!
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