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Izzydhindsa Izzydhindsa
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5 years ago

Question 1.

A parent brand that is associated with multiple products through brand extensions can also be called a ________.

• line brand

• extension brand

• subbrand

• family brand

• category brand

Question 2.

A ________ consists of all products—original as well as line and category extensions—sold under a particular brand.

• brand variant

• brand line

• licensed product

• brand mix

• subbrand
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Lori734Lori734
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Izzydhindsa Author
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#2
5 years ago
Good timing, thanks!
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