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Hpreet796 Hpreet796
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5 years ago

Question 1.

According to Seth Godin, marketers can no longer use ________. Instead, marketers should turn to permission marketing as a way to ensure long-term customer relationships and loyalty.

• one-to-one marketing

• interruption marketing

• hard core selling

• advocacy marketing

• task-oriented marketing

Question 2.

If the Olive Garden sends employees to special classes to teach them the value of the brand and how pasta is much more than just pasta, Olive Garden is using ________ to accomplish this task.

• cohort marketing

• macrobranding

• internal branding

• interruption marketing

• loyalty marketing
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Marketing Management

Marketing Management


Edition: 13th
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Cele_1015Cele_1015
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Hpreet796 Author
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5 years ago
Thank you, thank you, thank you!
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