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wrote...
Posts: 69
2 weeks ago

Question 1.

In a positioning statement, the case for the product rests on its ________.

• target consumer

• points-of-difference

• product category

• consumer need

• brand

Question 2.

________ is a company's ability to perform in one or more ways that competitors cannot or will not match.

• Distribution

• Positioning

• Competitive advantage

• Differentiation

• Deliverability
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 70
2 weeks ago
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Answer 1

points-of-difference

Answer 2

Competitive advantage
1
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2 weeks ago
You make an excellent tutor!
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