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rsbains rsbains
wrote...
Posts: 475
5 years ago

Question 1.

According to ideas found in the concept of market evolution, as market growth slows down, the market splits into finer segments and high market consolidation occurs.

• true

• false

Question 2.

Market fragmentation is often followed by a market consolidation, caused by the emergence of a new attribute that has strong appeal.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 87 times
1 Reply
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sliceofoctopisliceofoctopi
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Posts: 384
5 years ago
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