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wrote...
Posts: 155
2 months ago

Question 1.

According to ideas found in the concept of market evolution, as market growth slows down, the market splits into finer segments and high market consolidation occurs.

• true

• false

Question 2.

Market fragmentation is often followed by a market consolidation, caused by the emergence of a new attribute that has strong appeal.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 168
2 months ago
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Answer 1

false

Answer 2

true
1
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