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Market fragmentation is often followed by a market consolidation, caused by the emergence of a new ...

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Market fragmentation is often followed by a market consolidation, caused by the emergence of a new ...

Question 1.

According to ideas found in the concept of market evolution, as market growth slows down, the market splits into finer segments and high market consolidation occurs.

• true

• false

Question 2.

Market fragmentation is often followed by a market consolidation, caused by the emergence of a new attribute that has strong appeal.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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sliceofoctopi

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More solutions for this book are available here

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rsbains Author

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Correct

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