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Suedyso Suedyso
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5 years ago

Question 1.

Increases in ________ arise from increases in ________.

• share of mind; share of heart

• share of mind; share of market

• share of market; share of mind and heart

• share of heart; share of market

• none of the above

Question 2.

Chevrolet competes with Ford, not with Ferrari. Which of the following statements most aptly fits with the competitive situation faced by Chevrolet when it seeks optimum selection of competitors?

• Compete with distant competitors.

• Compete with bad competitors.

• Compete with close competitors.

• Compete with strong competitors.

• Compete with parallel competitors.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gumpfablegumpfable
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Suedyso Author
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#2
5 years ago
This helped my grade so much
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#3
5 years ago
Perfect
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