Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
tarasen57 tarasen57
wrote...
Go to Answer
Posts: 536
Rep: 11 0
5 years ago
One of the criteria for evaluating the effectiveness of your print campaign is the circulation of the physical units carrying the advertising. You have asked for more information from the ad agency. In fact, you have asked for the number of people with your target audience's characteristics who actually saw the ad. This is an example of ________.

• effective ad-exposed audience

• direct-response advertising

• effective audience

• interactive marketing

• all of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 58 times
1 Reply
Replies
Answer verified by a subject expert
purplepanda1516purplepanda1516
wrote...
#1
Posts: 415
Rep: 60 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

tarasen57 Author
wrote...

5 years ago
this is exactly what I needed
Turboturner
wrote...

Yesterday
Thank you, thank you, thank you!
decibul
wrote...

2 hours ago
Good timing, thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  412 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 288
  
 172
  
 263
Your Opinion
Which is the best fuel for late night cramming?
Votes: 233
Previous poll results: Who will win the 2024 president election?