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whatsupgirl16 whatsupgirl16
wrote...
Posts: 425
5 years ago
Developing successful sponsored events involves a number of decisions. What are the three decisions that must be made to utilize sponsorships effectively?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
These are: (1) choosing the event opportunity; (2) designing the sponsorship program; and (3) measuring the sponsorship activities.
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