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wrote...
Posts: 138
2 months ago
Once the target market is defined, the marketer needs to obtain specific names, which can be obtained by purchasing a list of names. The better lists include overlays of ________ and ________ information.

• financial; buying groups

• demographic; financial

• demographic; attitudes

• demographic; psychographic

• opinions; interests
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
2 months ago
demographic; psychographic
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