Top Posters
Since Sunday
57
52
27
18
16
16
15
14
14
14
14
13
New Topic  
wrote...
Posts: 167
2 months ago
List the four methods of consumer-product testing and give an indication of their relative costliness.
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 14 times
1 Reply
Replies
Answer verified by a subject expert
wrote...
Posts: 168
2 months ago
Sign in or Sign up in seconds to unlock everything.
Sales-wave research is the least costly method of consumer testing; simulated test marketing follows; controlled test marketing is next; and test markets round out the methods from least costly to most costly.
1
Related Topics
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  330 People Browsing
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 74

Previous poll results: What's your favorite coffee beverage?
Related Images
 4876
 879
 5