Suppose that a successful advertising and promotion campaign occurs for apples. Given this successful campaign, it is likely that:

• The quantity of apples sold will fall and the price of apples will rise.

• The quantity of apples sold will rise and the price of apples will rise.

• The quantity of apples sold will fall and the price of apples will fall.

• The quantity of apples sold will rise and the price of apples will fall.