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spruckj spruckj
wrote...
Posts: 435
5 years ago
Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?

▸ Expectancy theory

▸ Theory of cognitive dissonance

▸ Drive theory

▸ Instinct theory
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 113 times
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wrote...
5 years ago
Expectancy theory
spruckj Author
wrote...
5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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