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3 weeks ago
Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

▸ Group unanimity

▸ Fear of deviance

▸ Principle of least interest

▸ Cultural pressure
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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3 weeks ago
Group unanimity
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