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Famwam Famwam
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5 years ago
________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

▸ Geodemography

▸ Senior market

▸ Perceived age

▸ Consumer identity renaissance
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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Matt. D.Matt. D.
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5 years ago
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