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A used-car salesman is trying to persuade a customer to buy a specific car because "It is a fine ...

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A used-car salesman is trying to persuade a customer to buy a specific car because "It is a fine ...

A used-car salesman is trying to persuade a customer to buy a specific car because "It is a fine car at a great price." Which characteristic related to the effectiveness of persuasion will be most helpful?

▸ The salesman has many years of experience.

▸ The salesman is very friendly.

▸ The salesman knows comparative information concerning other cars.

▸ The salesman is perceived as trustworthy.

Textbook

Psychology: Themes and Variations

Edition: 5^th

Authors: Weiten, McCann

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