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Imagine you just watched a television infomercial in which a spokesperson described a new product ...

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Imagine you just watched a television infomercial in which a spokesperson described a new product ...

Imagine you just watched a television infomercial in which a spokesperson described a new product that gets rid of unsightly warts. You think your warts are unsightly and send away for the free informational brochure. When you receive the brochure, what should you do to analyze the credibility of the source of the product?

▸ Decide whether you can afford the product.

▸ Read the brochure to determine whether the product seems the same as it did on TV.

▸ Evaluate the methods that were used to indicate the product is effective.

▸ Determine whether the company has any physicians who have endorsed the product.

Textbook

Psychology: Themes and Variations

Edition: 5^th

Authors: Weiten, McCann

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