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treyjames1 treyjames1
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A month ago
When should a communicator use the central route to persuade an audience?

▸ When they have little persuasive content to present

▸ When they don't have clear arguments well-grounded in facts and data

▸ When they want the audience to pay close attention to her strong, well-presented arguments

▸ When they know the audience will be distracted by superficial aspects of the presentation
Textbook 

Psychology


Edition: 1st
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NotGunnaGiveYouNotGunnaGiveYou
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A month ago
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When they want the audience to pay close attention to her strong, well-presented arguments

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