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dorean dorean
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6 years ago
If the audience is friendly to the advertiser's products, initially favors the communicator's position, or if it is not likely to hear an opposing argument, then a ________ is most effective. If the audience is critical or unfriendly and well educated, then a ________ is likely to be more effective.
A) two-sided message; one-sided message
B) peripheral route to persuasion; central route to persuasion
C) one-sided message; two-sided message
D) positive message frame; negative message frame
E) negative message frame; positive message frame
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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dorean Author
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