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te3la te3la
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7 years ago
The percentage of the media audience exposed at least once to the advertiser's message during a specific time frame is known as ________.
A) reach
B) an impression
C) circulation
D) frequency
E) exposure
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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