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Sitki Sitki
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Posts: 1536
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6 years ago
Effective reach is the percentage of an audience that is exposed to an advertising message.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 77 times
2 Replies

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Replies
wrote...
6 years ago
FALSE
Sitki Author
wrote...
6 years ago
Thanks
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