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Sitki Sitki
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6 years ago
Effective reach refers to the:
A) number of times a target audience must be exposed to an ad for it to be effective.
B) percentage of the audience that must be exposed to an ad to achieve an objective.
C) percentage of the audience that has seen the ad a minimum of three times.
D) degree of selective attention given by the target audience relative to the objective.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
B
Sitki Author
wrote...
5 years ago
Correct again
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