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Sitki Sitki
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6 years ago
The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:
A) gross rating points.
B) effective reach.
C) effective frequency.
D) opportunities to see.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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